Symbians getting a little cocky?
Symbian Ltd. announced their 20 millionth handset sales in an announcement earlier last week. The Symbian OS Smartphones have been doing particularly well in Japan as the growth was driven by remarkable innovation that the OS is because of it ability to reduce time-to-market and meeting the requirements of handset vendors and network operators. In a nutshell, it’s an excellent gadget that has been found useful by the majority of Japanese.
Now after the announcement Symbian announce another ad to bash European and American mobile markets in their BooHooForYou commercial. I personally think it’s funny as hell as the Pizza chains have been doing this tactic for the longest time against each other, but in the Japanese culture this is viewed as extremely rude. According to Wireless Watch Japan:
Anyone who understands how Japan’s business and wider civil culture operates will tell you that remaining humble – especially when you otherwise have strong reason to brag loudly in public – is not only expected and practiced, but to do the opposite is highly insulting. Thus Symbian’s BHFY comes across as at least culturally inappropriate and at worst directly insulting.
Whoops Symbian, I don’t think this culture appreciates your humor. You should just stick to the whole conservative touch of your Chairman shaking hands with the relevent folks. Smile. Bow. And. Continue. Your. Excellent. Work. Deal.
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