This Neon was really the epitomy of all things shiny and glittery. Designed by Naoto Fukasawa, it’s been sold out throughout Japan for a few months now. There was a “hidden” LED display on the phone’s cover. It could display the time, a message, or some light patterns. Despite the fact that it didn’t have some of the latest features available to mobiles in Japan today, the beauty of the phone won out.
I remember once watching a girl on the train transfixed with her Neon’s light display. Thinking back now, I reckon she must have just bought it. She’s one of the lucky few, it seems.